25-11-08

"Mamma Mia" fastest selling dvd (UK)

"Mamma Mia!" still braking records

LONDON -- Phyllida Lloyd's "Mamma Mia! -- The Movie" has danced its way into the record books in the U.K. becoming the fastest selling DVD of all time after a day's trading.

Universal Pictures International Entertainment said the title posted unit sales of just short of 1.7 million, sinking its nearest rival "Titanic" which sold 1.1 million units on its first day on sale back in 1998 here.

The DVD success follows hot on the heels of what has become a boxoffice sensation for the musical movie, which features the hits of Swedish powerpop quartet Abba.

The title sung its way to just shy of 67 million pounds ($103 million) at the U.K. boxoffice, making it the highest grossing British movie of all time on these shores. It qualifies as British under the U.K. government’s cultural test.

UPIE president Eddie Cunningham said the movie's DVD success here is being mirrored around the world. "Already launched in Australia, "Mamma Mia! -- The Movie" is set to enter the top five DVDs of all time ‘down under,’ and the Nordics are shipping an industry record number of units. Following the U.K. success, we are very excited about our forthcoming DVD launches around the world."

The film stars Meryl Steep, Pierce Brosnan, Amanda Seyfried, Colin Firth, Christine Baranski, Julie Walters, Stellan Skarsgard and Dominic Cooper.

Produced by Judy Craymer and Gary Goetzman, the picture was executive produced by Tom Hanks, Rita
Wilson, Benny Andersson, Bjorn Ulvaeus and Mark Huffman

17:45 Gepost door Brosnangirl in Actualiteit | Permalink | Commentaren (0) | Tags: dvd, top, titanic, uk, mamma mia, pierce brosnan, boxoffice, selling |  Facebook |

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